Welcome to

Welcome to A Lion’s Guide!

Hello Lions and fellow adventurers in service. I’m Alex van der End, a proud Lion, author, and entrepreneur from Melbourne, Australia.

My mission is simple: to keep Lions relevant and visible in today’s world. Too often, people ask, “What is Lions?”—and that needs to change. Lions make an incredible global impact, and we should be known for it.

A Lions Guide to Artificial Intelligence

Together with Lion Sohan Jagadeesh, an AI expert, we created A Lion’s Guide to Artificial Intelligence—the first free guide for all 1.4 million Lions worldwide.

Launched at the Melbourne International Convention, this guide shows how AI can strengthen service in healthcare, education, environmental projects, and more. An updated edition will soon be available here.

  • Why It Matters

  • Free for all Lions worldwide
  • Practical, easy-to-use tools
  • Real-world AI applications for service

  • Custom Editions for Your Club

  • Translate into your language
  • Add your own projects & success stories
  • Use sponsored editions for fundraising
The Bigger Vision
This is just the first step. We’re building a Lions Guide Series on leadership, service, and community impact.

  • Join Us

  • Customise a guide for your club
  • Share your ideas for the next book
  • Co-author a future Lions Guide
—   My Courses

Checkout our ready to start AI training

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